Instagram adds face filters; gets one step closer to becoming the new Snapchat

Instagram is introducing Snapchat-style augmented reality face filters today. Here’s everything you need to know!One of the reasons Snapchat has become so popular over the last couple of years has been because of the app’s AR (or augmented reality) face filters AKA World Lenses.If you’re ever been swiping through Tinder or scrolling through Facebook and have noticed a photo of a girl with a dog nose, floppy ears, and sometimes a big tongue, that feature is actually from a super popular Snapchat AR filter that blew up last year once the Kardashians got their hooks into it.Now Instagram has announced that their following the filter hysteria and introducing their very own AR filters to Instagram stories!Instagram: Today, we’re introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you’re sitting on the couch at home or you’re out and about, you can use face filters to express yourself and have playful conversations with friends

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Instagram adds face filters; gets one step closer to becoming the new Snapchat