And the 2017 Apple Design Award winners are…

This year Apple decided to ADA different. Here’s why and who won!Instead of the traditional award show on Monday night, which was great in the moment but often got buried beneath all the keynote news, Apple handed out the Design Awards (ADA) in a small, private ceremony where the developers got to meet with Craig Federighi and other executives.Now, with the keynote safely behind them, Apple is launching the ADAs to the public with a brand new website and a proper moment for each and every one of the winners — and their apps — to shine.I had the opportunity to meet with the winners, talk to them about their apps, and hear many of their stories. What struck me about each and every one was how above and beyond they went to make great experiences for as many customers as possible.They all thought deeply not just about the app or game’s primary function, but about using Apple frameworks in new and novel ways

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And the 2017 Apple Design Award winners are…