Apple Music: Two years later, the service is finding its voice

Apple’s music subscription service still trails Spotify in total users, but its sound has never been clearer.On June 30, 2015, Apple Music turned its speakers on, began blasting Beats 1 to over 100 countries, and presented music lovers with a question: Could Apple beat streaming giant Spotify at its own game? 
Two years later and 27 million active subscribers later, the answer to that question isn’t “yes,” but it’s much closer than it ever has been. As Apple Music has grown over the last 24 months, the service has taken what works — Beats 1, the streaming catalog, custom playlists — and amplified it, and remixed the parts — social and iCloud Music Library — that didn’t.In 2017, Apple Music is still recognizably the service that launched in 2015: For You and Radio are still the service’s top draws, as is the integration with your iTunes Music Library

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Apple Music: Two years later, the service is finding its voice