iPhone 8 pricing: How high can Apple go?

Customers have paid more for storage, processor power, materials, even colors, but will they pay more for iPhone 8 features?John Gruber has a great post up on Daring Fireball summing up a lot of the thinking that’s been buzzing around about the next-generation iPhone since it was first rumored over two-and-a-half years ago. Namely that, like with the MacBook in 2015, if Apple wants to seriously push the boundaries of new technologies, the company has to do it in a device that’s both more expensive and, thus, more niche.

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iPhone 8 pricing: How high can Apple go?