This LIFX BR30 smart LED bulb has 16 million colors for just $40

Is this deal for me?The LIFX BR30 Smart Wi-Fi LED light bulb is down to $39.99 on Amazon. These bulbs regularly sell around $60 and have never dropped below $45 on Amazon before.This deal is a price match of Best Buy’s, which also includes the LIFX A19 bulbs on sale for $40

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This LIFX BR30 smart LED bulb has 16 million colors for just $40