Pinterest’s new QR-style Pincodes let you get ideas from your favorite brands

Idea-sharing social media site Pinterest announced in a blog post yesterday that they’re officially launching Pincodes — image-based codes (similar to QR codes) that you can scan to unlock inspiration. Though Pinterest hasn’t yet given individual users the ability to create QR codes, select companies and publishers such as Kraft Heinz and Nordstrom have hopped on board, meaning that you may soon stumble upon them in the wild while shopping. It seems that the idea is to give consumers the ability to scan a product’s packaging to see potential ways to use it — for instance, scanning a food item may lead you to recipe ideas, while scanning a sweater’s tag may give you ideas on how to style it.Here’s how to start using Pincodes today:Launch the Pinterest app on your smartphone.

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Pinterest’s new QR-style Pincodes let you get ideas from your favorite brands