Apple just acquired a podcast search engine

According to this morning’s edition of NiemanLab’s Hot Pod newsletter, Apple has officially acquired Oakland-based Pop Up Archive, a small startup that created a bevy of tools that allow users to search, transcribe, sort, and categorize audio files. Included in the suite is Audiosear.ch, a full-text search engine that uses speech-to-text technology to do a contextual search within podcasts and radio.Though it seems pretty clear why this sort of technology would be hugely useful to Apple, the company that manages between 50 and 70 percent of all podcast downloads, the statement from the company to the press was notably curt and cryptic: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

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Apple just acquired a podcast search engine